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Biotech aims to unlock a ‘new era’ of clean, science-backed products with potency, purity and performance.
May 14, 2025
By: Lianna Albrizio
Associate Editor
Deinde champions innovation and scientific creativity in beauty, and it’s using its new tagline, “Science, Not Fiction” as the catchphrase of its new campaign. Joshua Britton, CEO of Deinde and parent company, Debut. “We believe in product innovation over marketing innovation. Cutting-edge science is what gets us revved up: developing breakthrough novel ingredients and formulations with dramatically improved clinical performance,” said Joshua Britton, CEO of Deinde and parent company Debut....
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